February 29, 2008

Web Design

In business since 2004, my experience on the Web actually dates back to 1995, when I was learning HTML for the first time. A growing passion for this medium led to extremely satisfying work as an independent entrepreneur, working with various types of businesses and organizations to improve their presence on the Web.


PORTFOLIO:
Faith & Finances for KidsFaith & Finances for KidsĀ®

Custom designed e-commerce site that allows online purchase of educational finance system for children and their parents. Countdown timer gave users information about products prior to launch date. Online reservations form generated leads. SSL encryption ensures safe checkout.



AmeriTaxAmeriTax

Provides tax and insurance services. Bilingual site allows for easy navigation in English and Spanish. Several lead generation forms collect user input for quotes and requests for information.



Wes McKenzie Custom HomesWes McKenzie Custom Homes

Custom home builder and race car driver of the Baja 500 and Baja 1000 races. Custom designed and provided photography for home building site, featuring photo slideshow and gallery. Also links to custom designed Race website featuring photos and videos from race events.



2way Supply2way Supply

Authorized Motorola business two-way radio reseller. Two-way radios and accessories are sold online through this custom designed e-commerce site. All user data is recorded confidentially for use by owner. Search Engine Optimization (SEO) increases sales through better placement in search engine results.



Stokes Landscape ManagementStokes Landscape Management

Residential and Commercial landscape management company, whose goal was to establish a creative and refined online presence. Work included logo design and Web design.



American Visiting DoctorsAmerican Visiting Doctors

Visiting Doctors practice that provides in-home care to the elderly. Aside from establishing a brand identity for a new company with logo and custom web design, significant care was placed on compliance with state and federal regulations. SSL encryption secures patient referrals and employee applications accepted through the site.



Elliott & ThomasonElliott & Thomason

Law partnership consisting of attorneys William D. Elliott and Kevin Thomason. Custom designed site displays biographical information and hosts a BLOG.



Tandy Village Assisted LivingTandy Village Assisted Living

Assisted Living facility in need of new site design. Provided photography of facility and residents, displayed through photo gallery. Home page features content slider that rotates through select photos. Built-in content management system allows easy updating and support for social plugins.



Golden Heritage Home Health & HospiceGolden Heritage Home Health & Hospice

Home Health and Hospice agency requiring new site design and brand image. Redesigned brochure, business cards, and web site to match for a consistent look. Search Engine Optimization performed to improve placement and visibility in search engine search results.



Marquis CommunicationsMarquis Communications

Marketing company wanting a clean and professional web site to promote its business. Built-in content management system allows easy updating. Password-protected area enables use of special promotions and tracking. BLOG integration provides ability for fresh content.



Tarlac High School Class of 72Tarlac High School Class of 72

Class of 1972 from Tarlac High School in the Philippines wanted a way to share reunion photos globally, and to share information about upcoming events. Integrated Lightbox photo gallery allows easy navigation through images on custom designed site.



Whispering Hills Neighborhood AssociationWhispering Hills Neighborhood Association

Neighborhood Association whose area includes 615 homes. Online forum allows two-way communication between residents, image uploads, and private member areas with confidential files and information. Photos are displayed through easy-to-use Lightbox navigation. Facebook social plugin integration helps connect residents.



The Lawless GroupThe Lawless Group

Manufacturer’s Rep Agency serving the construction, industrial, and safety industries. Site features a robust online catalog, virtual tours of warehouse and office facilities, interactive Flash map showing representation by territory, a Content Management System (CMS) allowing easy updating of News page, and secure forms.



Stokes and Powell CPA'sStokes and Powell CPA’s LLC

CPA firm that serves privately-held, family-owned businesses and entrepreneurs, individuals, and families of wealth. The goal was to create a presence online that would exude excellence and garner confidence among their existing and prospective clientele. Individual headshots were taken of all staff and partners. Rotating quotes in left sidebar will be replaced by client testimonials. Client Portal link allows firm to deliver secure, private documents to clients through a 3rd-party service.



NATA Research and Education FoundationNATA Research and Education Foundation

A part of National Athletic Trainers’ Association. Site needed a complete overhaul with standards-compliant code, reorganized navigation, and a new look. Phase I involved moving 50+ pages of information over to the new system that allows staff to edit through a built-in Content Management System (CMS). Phase II will add online donations, interactive photo gallery, additional form conversions, documents area for volunteers, and UI refinements.



Benchmark Security SystemsBenchmark Security Systems

A licensed security company providing installation for wired and wireless systems, and monitoring for both residential and commercial properties. Site features a comparison chart of competing security companies.



Uncle Dan's PawnUncle Dan’s Pawn

Dallas area pawn shop with multiple locations. Site features a Flash animated banner at the top of each page, map links to each store location, an electronic employment application, and contact form.



Journey's End RanchJourney’s End Ranch

A family-owned ranch where every aspect of land management employs natural processes, preparing for organic certification once the State of Texas finalizes its criteria. Site features easy to use photo gallery with pop-up slideshow, BLOG, map link with directions, and contact form.



Evan BrainEvan Brain

Children’s book author and publisher. Site features full e-commerce online store, BLOG, “email a friend” function, easy access to press releases, book excerpts, testimonials, and various fun facts. Graphic treatments follow the book’s branding and image.



Axcess Technology SourceAxcess Technology Source

Motorola business two-way radios, Authorized Market Development Distributor. Site features a full product catalog with downloadable manuals, streaming audio examples, promotions advertisements, and interactive order form for customized sales collateral.





Approach: With some Web designers, the struggle between form and function often leads to compromises in quality, user experience, and performance. It’s a slippery slope! My efforts focus on delivering the best product without compromise. To achieve that, I draw on my experience in graphic design and my programming education for a balanced approach. My predilection for efficiency and simple elegance strikes a chord with most of my clients, who are tired of sites that don’t work right and layouts that are confusing and cluttered. I leverage the power of CSS for layout and styling, standards-based open source scripts for functionality, and advanced interactive and multimedia technologies like Flash and Javascript. The methods I use ensure quick load times, cross-platform and cross-browser compatibility, and search engine optimization (SEO). In fact, there are many things I can do to increase SEO.

Background: When I was starting my graphic design career I was also learning photography. It wasn’t until 1995 that I was able to put all of my programming education from high school and college to the test; the year I built my first web site (to display my photography). Early on everything had to be hand-coded. Little did I know how valuable a skill this would be once WYSIWYG editors became commonplace. Today’s Web sites require much more than WYSIWYG editors can deliver on their own. Technology continues to shape the process of publishing content on the Web, from creation to presentation. You’d think it would have gotten easier, but in many ways it hasn’t. I am constantly learning and adapting to emerging standards, new techniques, current trends, and changing markets.